Yesterday, Diddy announced that he had joined the cast of the popular drama, "Downton Abbey." Almost immediately, PBS denied this claim. Diddy promised that a preview would be released at midnight Pacific time.
I made the decision not to write about the story yesterday because there was too much wrong with it. If it was true, it was an exceptionally poorly handled roll out. A coordinated announcement with ITV, the U.K.-based television network where the series originated, would have been much more meaningful. In addition, I noted that for a few hours following the announcement, no Bad Boy artists had congratulated him - but seemingly every higher up at Blue Flame Marketing had done so. Blue Flame is Bad Boy's in house marketing company that most notably handles marketing for Ciroc. That was a rather large tell. Rather than writing about it, I wanted to let the chips fall and see what was released.
Downton Diddy is what was released, a video for comedy site Funny or Die, which was founded by Will Ferrell and Adam McKay's production company, and often works with name celebrities in their videos. The clip inserts Diddy into a number of scenes of Downton Abbey, to humorous effect.
In the end, I believe this is a successful publicity stunt, because of the fact that the video was well produced original content and because it was released on a legitimate outlet like Funny or Die. If it had simply been a Downton Abbey inspired Ciroc promotion, that would have been a letdown. Of course, such a stunt does not come without a cost. It is fair to say that whenever Diddy announces that he has been cast in a film or TV show, media members will greet those announcements with trepidation.
Last week, Diddy released a video documenting his trip to Las Vegas for the Floyd Mayweather/Robert Guerrero fight on May 4 and subsequent after party. While the clip is mostly standard examples of Diddy having fun, there is one thing that might catch some by surprise: singer The Weeknd makes a brief appearance to present Diddy with a gold plaque for his album, "Trilogy."
From doing some Google searches, I can see that some people are taking this to mean that Diddy and The Weeknd may be involved business wise and it has not been announced yet. While that is possible, as usual, I would encourage caution when making those sorts of leaps. Sometimes these plaques are simply presented to people who have been supportive of an artist, that otherwise have no business ties to the artist. That may very well be the case here.
For a while now, Uncle Luke has hinted that he was displeased with French Montana's handling of "Pop That," specifically his clearance of Luke's "I Wanna Rock" for the song's chorus.
Over the last couple of weeks, both made comments to Hot 97 that seemed to escalate the situation. First, Montana said he had heard that Luke said he was owed money and claimed that wasn't true because Luke did not own the rights to the song. "I can't owe you money if you don't own your thing," he said. Watch below, starting at 4:07.
This elicited a response from Luke, where he disputed saying that he was owed money, but maintained that he had a case for copyright infringement. The reason he hasn't pursued it, and doesn't want to, is because of his relationship with Diddy. But, he said, that if Montana continues to talk about it in this way, he leaves the door open to taking action.
The nominees for the 2013 BET Awards have been announced and French Montana's "Pop That" picked up a nod in the Best Collaboration category. The song, which features Rick Ross, Drake and Lil' Wayne, will go against 2 Chainz's "No Lie" (featuring Drake), A$AP Rocky's "Problems" (Drake, 2 Chainz and Kendrick Lamar), Lamar's "Poetic Justice" (Drake), Justin Timberlake's "Suit & Tie" (Jay-Z) and Kanye West's "Mercy" (Big Sean, Pusha T and 2 Chainz).